TVING, a subsidiary of CJ ENM, has unexpectedly moved up the release date of ‘Transit Love 3’ to December 29, originally slated for their 2024 lineup. This decision comes amidst reports of TVING’s underwhelming performance this year, including plans to increase subscription prices and ongoing struggles to achieve profitability. Amidst financial challenges, the company seems to be relying on the new season of ‘Transit Love’ to bolster its performance, recalling the significant success of ‘Transit Love 2’ in boosting subscriptions and viewership.
Fans of the series have greeted the announcement with mixed feelings. While many are excited about the show’s return, there is concern over the departure of Lee Jin-joo, the show’s original creator and producer, who left for JTBC earlier this year. The appointment of the producer from ‘Pink Lie,’ a show that experienced a decline in popularity over its course, as the new producer for ‘Transit Love 3’ has further fueled these worries. Fans are apprehensive about whether the show will maintain the high quality of its predecessors, especially with the sense that TVING might be rushing its production.
As of now, there has been no confirmation on whether an international OTT platform will pick up ‘Transit Love 3’ for streaming. Last season, VIU, a prominent OTT platform in Asia, streamed the show with subtitles, greatly increasing its accessibility. Fans are hopeful for a similar arrangement this year to avoid the lack of subtitles experienced in the first season. The show’s future success and reception will become clear after its premiere on December 29 on TVING.
